Why We're So Negative
We're negative by design. The Iron Infrastructure mark is two lowercase i's — and the most important thing about it is what isn't there.
Your LLC Was a Tax Filing Until You Made It an Institution
Most LLCs exist because someone filed paperwork and got an EIN. The moment you define equity bands, vesting schedules, and succession plans — that's when a filing becomes a foundation.
Build for FFLs, Scale to Everyone
The firearms industry is the hardest vertical in retail. If your platform survives FFL requirements, stripping them away for archery shops and pawn stores is trivial.
Why We Chose the API Over the GPU
The self-hosted LLM pitch sounds compelling. Then you do the math. Here's why a firearms SaaS startup picked Claude via AWS Bedrock over Docker + Llama.
The Constitution Your Software Company Doesn't Have
Most companies have values. We have a scoring framework. Every feature gets graded against ten principles before it ships — and if it scores below 3, we ask why we're building it.
60,000 FFLs, Zero Market Leader
There are 60,000 gun stores in the US and no single software vendor serves more than 5% of them. Every other specialty retail vertical consolidated years ago. This one will too.